"Simple Japanese Skincare Secrets that Deliver a Clear, Glowing Complexion" Well+Good, June 8, 2018


All-natural skincare is trendy and growing in popularity in the US, but for Japanese women simplicity of ingredients has always been a core principle. “Japanese women appreciate the proven results of simple, natural ingredients,” explains Sharif, who notes that DHC was founded on the principle of delivering antioxidant skin solutions.


"Why 'patting' is the Japanese skincare technique you need to knowStylist, April 12, 2018

“Japanese skin care is all about rituals and traditions. It’s a beautiful and luxurious part of the day that is about treating yourself. It’s about taking the time to really enjoy the moment and take care of your skin,” explains Amanne Sharif, Communications Manager at Japanese skincare brand DHC.


"J-beauty is the new K-beauty, but what does it actually do?The Pool, March 19, 2018

“Japanese women don’t have lots of products on the go at the same time – they have a structured ritual, which is performed morning and evening,” says Amanne Sharif, communications manager at Japanese skincare brand DHC. Where you can expect a K-beauty-inspired routine to reach anything up to 10 steps, J-beauty is a far more managable four, as Sharif explains: “A double cleanse is followed with a lotion (or toner, as we call it in the West), an essence (serum) and then a milk (moisturiser).” 

"The secrets to flawless Japanese skin we can all try" Friday Magazine, January 25, 2018

“In Japan, the attitude towards achieving healthy-looking skin is to spend time and care. This beauty philosophy isn’t about covering up what we deem flaws; it’s about a long tradition of self-care rituals that have been practiced by millions of women”, adds Amanne Sharif, Communications Manager for DHC – one of Japan’s top beauty brands. “Following a consistent skincare regimen, of high-quality ingredients, you can achieve beautiful, radiant skin.”

womens health uk nov 2017 cover.jpg

A World of Beauty” Women’s Health UK, November 2017

“[Japanese] culture has ancient traditions of ‘minimalism, simplicity, and respect for nature’s power,” says Amanne Sharif of leading Japanese brand DHC. ‘One of our favourite ingredients, astaxanthin, is produced from freshwater algae and delivers potent antioxidant levels around 6,000 times stronger than vitamin C, to brighten skin and protect against free radical damage.”

Out Damned Spot!” Women’s Way UK, October 2017

Amanne Sharif of DHC Skincare advises caution when using strong ingredients.

“Brightening products can range anywhere from bleaching products to melanin suppressors that help inhibit the production of melanin. Bleaching products use ingredients that truly bleach the skin to minimise darkness. However, they can be dangerous, can cause hypersensitivity and be harsh on the skin. Any products that compromise the skin’s natural moisture barrier should be avoided.”

She also points out that other items in your beauty regime could pave the way to pigmented skin if proper care isn’t taken. “While using products that exfoliate, such as AHAs, BHAs or retinols, one should use broad spectrum sun protection, as well as products that are rich in antioxidants, moisture, and calming properties.”



Men’s Toner: What Are They And You Be Using One?”, September 15, 2017

“Most importantly, toners help balance the skin’s natural pH level, prepping it for a serum and moisturiser,” explains Amanne Sharif from Japanese cosmetic giant DHC. “Regardless of your skin type or concern, your skin will appreciate the use of an effective toner.”

April 2016

Beauty (Acne Special)” Cosmopolitan, April 2016 | Client: Union Square Laser Dermatology

Beauty Insider: Zendaya” ELLE, April 2016 | Client: Zendaya x CHI

March 2016

Zendaya Reveals How She Ruined Her Hair & What It Taught Her About Beauty”, March 2016 | Client: Zendaya x CHI

Zendaya’s CHI Campaign Is the Best Response to Her Many, Many Hair Haters”, March 2016 | Client: Zendaya x CHI

Beauty Diaries: Tory Burch” Harper’s Bazaar, March 2016 | Client: Marie Robinson

How To Copy Your Salon’s Pricey Blowout At Home”, March 2016 | Client: Marie Robinson

February 2016

Hollywood Hair Story: Zendaya” People, February 2016 | Client: Zendaya x CHI

Zendaya’s Take on Her Grammys Mullet: At Least You Talked About It”, February 2016 | Client: Zendaya x CHI

Zendaya Claps Back at Mullet Haters, Schools Us on Keeping it Real”, February 2016 | Client: Zendaya x CHI

Zendaya’s New Chi Ads Prove She Doesn’t Care What You Think Of Her Hair”, February 2016 | Client: Zendaya x CHI

Zendaya DGAF About Your Opinion on Her Mullet From The Grammys, FYI”, February 2016 | Client: Zendaya x CHI

5 Anything But Basic Hair Ideas For Valentine’s Day”, February 2016 | Client: Marie Robinson

January 2016

9 Things That Can Go Wrong When Waxing Your Own Facial Hair”, January 2016 | Client: completely bare

Hair-Removal Products That Actually Work” Refinery29, January 2016 | Client: completely bare

How, When, and Why to Use a Facial Cleansing Brush” Yahoo!, January 2016 | Client: Union Square Laser Dermatology

Zendaya: How I Learned to Be Comfortable With My Curls”, January 2016 | Client: Zendaya x CHI

Zendaya Just Got the Best Set of Bangs Ever”, January 2016 | Client: Zendaya x CHI

Zendaya on Her Ever-Changing Hairstyles: It’s a Way to ‘Grow and Find Out More About Myself‘” US Weekly,  January 2016 | Client: Zendaya x CHI

7 Top Stylists on the Hair You’re Going to Want in 2016”, January 2016 | Client: Marie Robinson

Winter Breakouts? Here’s How to Deal with Them” InStyle.comJanuary 2016 | Client: Union Square Laser Dermatology

The Anti-Foundation Foundation to Add to Your Beauty Bag”, January 2016 | Client: Elcie Cosmetics

Profile: Lilit Caradanian” The New Potato, January 2016 | Client: Elcie Cosmetics

We Tried the Foundation That’s Supposed to Work on Any Skin Tone”, January 2016 | Client: Elcie Cosmetics

9 Beauty Products That Work Better Together” Byrdie, January 2016 | Client: Elcie Cosmetics

5 Amazing Foundation Makeup Brands You’ve Probably Never Heard Of”, January 2016 | Client: Elcie Cosmetics

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